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Online advertising is an important part of doing business today. Most online advertising starts with creating a good web page, but from there businesses have many online advertising options. Finding the right online advertising option or options may involve trial and error to find the best fit for the business.
Online advertising can take many forms, but the goals of these types of advertising are the same: to attract customers to a business or web site. Online stores frequently use online advertising, but traditional brick and mortar stores can also advertise online. Any store can potentially benefit from a well-designed online advertising campaign, while a poor ad campaign can be a financial drain.
Online advertising campaigns are usually charged either for the number of times someone clicks on an ad to go to an advertising web site, which is called pay-per-click, or for the number of times the ad appears on a web page, called pay-per-view or pay-per-impression. Less commonly, web sites hosting ads may only be paid if ads on their web site lead to a sale. Some web sites may charge a flat monthly fee to host an ad. There are also free ways to advertise online.
Some of the most common types of online advertising include:
All of the above online advertising methods cost businesses money, but there are also several ways to use the Internet for free online advertising:
Different types of online advertising work best for different businesses, but it's usually wise to try out several types at first and track your results, then focus on a couple of methods that provide the best results for the least cost.
There are some types of online advertising that are usually ineffective because customers often ignore or block them:
Online advertisements should be designed to be simple and easy to read or understand with a clear, interesting message. Online ads should be designed to stand out in some way, but not by being obnoxious, offensive, or deceptive to potential customers. Instead, the goal of online advertising should be to catch the interest of potential customers by offering something they want and direct them to an online or traditional business to make a purchase.
Related Article: Pay Per Click Advertising >>
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